FRACTIONAL CMO
Senior marketing leadership for your next chapter.
Growth, change, and new ambitions put pressure on marketing. Your team needs priorities it can trust and a leader who can turn them into action.
As a fractional CMO, I connect your business objectives to brand strategy, communications, and a focused marketing plan. You gain senior judgment and a hands-on partner to guide the work.
Discuss fractional CMO support →
When to bring me in.
Your positioning no longer reflects the business you are building.
Your marketing team needs clear priorities and experienced leadership.
You are preparing for a launch, transition, or period of organizational change.
Leadership, internal teams, and agency partners need a shared direction.
What I bring.
Strategic direction
Define the audiences, positioning, and marketing priorities that will best support your business objectives.
Leadership and alignment
Give internal teams and agency partners a shared brief, timely decisions, and clear standards for the work.
A plan for action
Build a practical roadmap: what to do, who owns it, and how to assess progress.
Executive communications
Help leaders explain complex decisions, articulate a vision, and build understanding among the people whose support matters.
Broad experience. Practical judgment.
My experience spans agency strategy, in-house marketing leadership, and independent consulting for local, regional, and national brands—from Wisconsin businesses to Fortune 100 companies. That breadth helps me see the opportunity and shape an approach that fits your audience, ambitions, and resources.
I understand both sides of the brief: what makes a strategy compelling and what it takes to put it into practice. The projects featured here are selected highlights from a much wider body of client work.
Executive leadership
As Executive Director of the Executives Breakfast Club, I guided programming, communications, and event delivery while working with its Executive Council, senior business community, and sponsors including McDonald’s and Ace Hardware. Explore the leadership case →
Expertise made useful
At Iconica, I developed content around the questions clients needed answered before a construction project began—turning expert interviews into practical guidance and distinctive stories. Explore the Iconica work →
A foundation for launch
For the inaugural CultureCon, I helped the founders define what the event stood for and gave it a consistent voice across launch messaging and program copy. Explore the CultureCon story →
Let’s define the right engagement.
We’ll start with your business priorities and the decisions your team needs to make. Together, we’ll define the scope, responsibilities, and working rhythm that fit.