STRATEGY / INSIGHT / PRACTICE
Field Notes.
Useful thinking for the work ahead.
Ideas, observations, and practical methods for people making decisions about brands and businesses. A place to explore the questions behind the brief—and what it takes to turn a clear strategy into action.
FEATURED WRITING / GMR MARKETING · SEPTEMBER 2023
No Joke, Here’s What Your Audience Wants
What can humor tell us about the people a brand is trying to reach? I connect audience research with the human need for laughter, and explore how brands can earn a place in that moment.
Read my article at GMR →
FIELD NOTE / CREATIVE ORIGINS
The Ad That Started It All
My first copywriting assignment. A historic Milwaukee business. And a question that led to “We Can Save Your Sole.”
UP NEXT / STRATEGIC CLARITY
What deserves a place on your one-page strategy.
Turning complexity into clear choices.
What belongs on the page, how the pieces connect, and how to make the result useful to the people doing the work.
What question is your team working through?
A challenge, a stuck decision, or something you think deserves a closer look. Bring it to me.