COMCAST BUSINESS / B2B EXPERIENCE STRATEGY
Make the sponsorship useful.
A place to enjoy the tournament—and take care of business.
My role: Audience insight, experience strategy, creative brief development, and participation in creative ideation. GMR Marketing.
Inside the Comcast Business Pavilion · Image via Event Marketer ↗
THE OPPORTUNITY
A day on the course.
A business still running.
Comcast Business wanted its PGA TOUR sponsorship to connect with mid-market and enterprise decision-makers. But a day at the tournament did not pause their responsibilities. During the day, leaders still needed to take calls, meet colleagues, and stay in touch with their teams.
The insight gave hospitality a practical purpose: create a place where guests could enjoy the golf without losing their connection to work.
THE EXPERIENCE
The Comcast Business Pavilion combined private meeting areas, workspaces, lounge seating, gig-speed Wi-Fi, and live tournament coverage. Guests could move between business and the event without leaving the experience.
The pavilion made connectivity an immediate service to the audience, demonstrating the brand’s value through a need it could meet on the spot.
IN THE WORLD
The pavilion debuted at THE PLAYERS Championship in March 2022, with six more tournament stops announced for that year.
Comcast Business launch announcement ↗
Read the Event Marketer feature ↗