CISCO / PARIS 2024 OLYMPIC GAMES
An Olympic stage for lasting relationships.
Best Olympics Activation.
BizBash · 2025
Event Marketer Ex Award · Silver, Olympics
Maison Cisco · Paris 2024 · Completed guest lounge · Photography: GMR Marketing ↗
For Cisco’s senior customers and partners, the Paris Olympics offered more than an exceptional invitation. The strategic opportunity was to deepen relationships and make “The Bridge to Possible” meaningful through the experience itself.
I developed the guest-journey strategy around the audience’s needs and the relationships Cisco wanted to strengthen. “Building Bridges” organized the experience into purposeful moments of anticipation, connection, and memory—giving each part of the journey a role beyond entertainment.
The completed program, Maison Cisco, transformed the Presidential Suite at Le Bristol into a hospitality setting for senior global leaders and their companions.
My role: Guest-journey and experience strategy. GMR Marketing / Omnicom.
100%
of respondents rated the overall experience “Excellent”100%
of respondents would attend again100%
of event materials donated or repurposed afterward
Program results and completed-experience photography reported by GMR Marketing ↗
INSIDE THE STRATEGY
These excerpts from the strategy proposal show how the idea informed a five-day journey: from the invitation and welcome to shared spaces, cultural encounters, and a memorable finale. Paris provided the setting; the needs of the guests shaped the experience.
02 — Paris as the setting: art, culture and luxury · Strategy proposal, GMR Marketing ↗
11 — Guest journey: anticipation, the moment and memory making · Strategy proposal, GMR Marketing ↗
16 — Connection by design: the proposed Cisco guest lounge · Strategy proposal, GMR Marketing ↗
17 — Technology guests can touch: the interactive bar concept · Strategy proposal, GMR Marketing ↗
18 — A memorable finale: the proposed Seine cruise · Strategy proposal, GMR Marketing ↗
