SELECTED WORK
Big brands.
Human insight.
Clear direction.
A selection of the questions I’ve helped brands answer—from earning cultural relevance to rethinking the customer journey and leading an organization’s next chapter.
01 / XFINITY · BRAND & CULTURAL STRATEGY
Earn the right to be part of the culture.
Gaming audiences can spot a brand that simply shows up. The challenge was to give Xfinity a credible role in their world.
At GMR Marketing, I led strategy that helped move Xfinity from a newcomer to a recognized presence in gaming within 18 months. The work connected audience insight, creator partnerships and experiences that made the brand’s relevance tangible.
Recognition: Tempest Brand of the Year; two Comcast Top Partner awards; and a Guinness World Record for the largest gaming display through a Call of Duty and FaZe activation.
My role: brand strategy and cultural positioning. Agency: GMR Marketing / Omnicom.
02 / CISCO · PARIS 2024 OLYMPIC GAMES
Turn a brand promise into a human experience.
For a senior customer and partner audience, exceptional hospitality needed to do more than impress. It needed to create a meaningful connection to Cisco.
I developed the guest-journey framework around the idea of building bridges: experiences that connect people, inspire possibility and make Cisco’s promise tangible. Human needs—physical, psychological and emotional—guided the right touchpoint at the right time.
The framework connected brand integration, design, technology, access, sustainability and inclusion into a coherent experience. The resulting Paris 2024 program received an Ex Award silver in the Olympics category.
My role: guest-journey strategy. Agency: GMR Marketing / Omnicom. Selected strategy-deck excerpts below show the thinking behind the experience.
03 / NORTHWESTERN MUTUAL · EMPLOYER BRAND
From a careers website to a concierge.
How does an established financial brand become a compelling career choice for the next generation of talent—especially people in technology?
I used research into candidate needs, brand perceptions and the hiring journey to reframe the role of the careers experience. The strategic shift: move from a passive destination for job listings to an active, supportive guide.
The recommendation brought an inclusive, responsive and people-focused experience to the center of the brief, helping candidates see both the opportunity and themselves within it.
My role: research and experience strategy. Agency: GMR Marketing / Omnicom. The excerpt below comes from the careers-site strategy proposal. Related employer-brand experience includes Raytheon and 3M.
04 / DOMES REIMAGINED · MARKETING LEADERSHIP
Give a landmark’s future a clear voice.
A beloved civic institution needs a story that honors what people love while making its next chapter compelling.
As Head of Marketing for the Milwaukee Domes Alliance, I serve as the senior marketing leader reporting to the CEO. My remit connects brand stewardship, executive communications, public relations and stakeholder messaging in support of the $115 million Domes Reimagined campaign.
The work brings the long-term vision into everyday communication: a consistent narrative for supporters, members, partners and the wider community, supported by coordinated editorial and PR planning.
My role: marketing leadership, narrative and brand governance. The $115 million figure describes the campaign’s scope. The publication below is an example of the organization’s audience communications during my tenure.
What’s the question your brand needs to answer?
I’m available for brand strategy projects and fractional CMO engagements.